Tuesday, September 15, 2009

Logos

The advertisement shown here is promoting Energizer lithium technology batteries. It may be a bit hard to read (sorry), but on the left it says, "Lasts up to seven times longer in high-tech devices than the leading ordinary alkaline battery". This statistic is meant to convince the reader that this particular brand is far superior to all others and that any logical person should buy this brand. I mean, if this one is seven times better than all the others, why bother getting anything else? :)

2 comments:

  1. Hmm, good analysis. What makes me laugh is the fact that Energizer is probably the other "Leading ordinary alkaline battery". And they also say that their [Energizer's] rechargeable batteries are better than all their other batteries.

    Thus is the world of marketing.

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  2. Nice job (: The funny thing is that Energizer, at least in my experience, is always the battery that lasts the shortest amount of time.

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